Free Revenue Recovery Checklist

Check every statement that is true today

Every new enquiry has a clear owner.
No lead sits unassigned or depends on someone remembering it.We can see when each lead was last contacted.
Last-touch dates are visible and reliable.We have a defined second-follow-up process.
A first reply is not treated as the end of the sales process.Old enquiries are reviewed at least monthly.
Dormant opportunities are intentionally revisited.High-intent leads are prioritized differently.
Pricing, site-visit, proposal, callback or availability signals affect priority.Lost and Won outcomes are recorded clearly.
The team can distinguish real outcomes from assumptions.Verified deal value is separated from pipeline estimates.
Forecasts are not presented as recovered or won revenue.Someone reviews response-time and follow-up gaps.
The process is measured, not just discussed.The team knows the top three revenue actions for today.
Priority is explicit instead of every lead being treated equally.Customer-facing AI drafts require human approval.
Automation helps the team without blindly messaging customers.

YOUR PROCESS SCORE

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0–3: follow-up leakage is likely a process problem worth fixing before increasing lead spend.

4–7: the basics exist, but prioritization and old-lead recovery may still be inconsistent.

8–10: the process is disciplined; the next opportunity is usually better prioritization and decision support.

This checklist does not predict sales or guarantee revenue. It is a self-audit of operating discipline.

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Check every statement that is true today

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